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| | The Marketing, Channels/Partnership & Sales Execs Network is not currently active and cannot accept new posts | | re: re: re: Marketing Seminars | Views: 805 | | Jan 16, 2005 5:15 am | | re: re: re: Marketing Seminars | # | 
Dr. Muruga M | | I think to be more effective you got to use all your channels i.e. snail mail, email, telephone calls and most of all word of mouth.
If you are only looking at mail and expecting a close the numbers game can be quite dissapointing. I am surprised at the suggestion of just appplying numbers as in X 20 and sending of mail - I suppose it was responding to your specific question. In my experience it has never been so easy ..I wish it was as tho'.
There are other important considerations like the objective of your mail. Is it to generate interest for a follow-up telephone conversationf for a close or stright close a sale.
Are you selling benefits or features ? And it was mentioned, "what's in it for me?"
Have you emotionalized your information ?
There are many more considerations and I wonder if in actual practice one can cover everything !! But I have tried and it has not been easy - not to discourage you but in my opinion it is a journey by itself and you will discover what works for you and it is something very very unique to you, your strengths and your product.
But most of all I think the response will depend on how much your services is needed and the affordability of the relevant market segment you are targetting.
Regards
Dr. Muruga
> Edgar Valdmanis wrote:
> I agree to 98%.
>The only exception to the multiple of 20 is if this is e.g. an association with a regular membership and regular meetings/ seminars. But in that case you would probably know the expected attendance and success rate from history.
>History and some standard marketing knowledge is useful anyhow:
>-What type of seminar?
>-Target group?
>-Competitors/How many others make similar seminars for similar target groups in the same geo area?
>-When was the last one, and what was the attendance then?
>If you are totally blank, and working from scratch, I agree with Leslie on "at least a multiple of 20", probably more.
>Regards,
>Edgar Valdmanis
>
>> Leslie Wolff wrote:
>> Nancy -
>>
>>As you stated there are many variables from the content to the draw of the lecturers to the timing and location, but I'd say from my experience at least a multiple of 20 unless you have a very specific niche that will be the focus of the seminar.
>>
>>Les Wolff
>>
>>> Nancy Wintner wrote:
>>> Does anyone have any experience in marketing seminars? Do you know how many people to contact via mail if you want 50 seminar participants to attend? I know there are lots of variables here including the quality of the marketing materials. However, I wonder if anyone has any thoughts?
>>>
>>>Thanks.
>>>
>>>Nancy Wintner
>>>GWN Consultants
>>>Pittsburgh
>>>
>>> Private Reply to Dr. Muruga M | | Feb 12, 2005 10:06 am | | re: re: re: re: Marketing Seminars | # | 
Mariam Ispahani | | Hallo... wise words and good questions! Target market research is very important and that is why I like business plans.
cheerio,
-m-
> Dr. Muruga M wrote:
> I think to be more effective you got to use all your channels i.e. snail mail, email, telephone calls and most of all word of mouth.
>
>If you are only looking at mail and expecting a close the numbers game can be quite dissapointing. I am surprised at the suggestion of just appplying numbers as in X 20 and sending of mail - I suppose it was responding to your specific question. In my experience it has never been so easy ..I wish it was as tho'.
>
>There are other important considerations like the objective of your mail. Is it to generate interest for a follow-up telephone conversationf for a close or stright close a sale.
>
>Are you selling benefits or features ? And it was mentioned, "what's in it for me?"
>
>Have you emotionalized your information ?
>
>There are many more considerations and I wonder if in actual practice one can cover everything !! But I have tried and it has not been easy - not to discourage you but in my opinion it is a journey by itself and you will discover what works for you and it is something very very unique to you, your strengths and your product.
>
>But most of all I think the response will depend on how much your services is needed and the affordability of the relevant market segment you are targetting.
>
>Regards
>
>Dr. MurugaPrivate Reply to Mariam Ispahani | | |
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