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| | The Marketing, Channels/Partnership & Sales Execs Network is not currently active and cannot accept new posts | | re: re: Apples and Oranges... | Views: 631 | | Dec 06, 2004 3:39 pm | | re: re: Apples and Oranges... | # | 
Jim Masen | | Priyanka and Andrew,
This is very interesting. I am interested in the power of Lemmings. The concept of when pain or vitamin is acknowldeged as being needed, the range of treatment options a person or company is willing to consider. I think the range varies depending upon the cultural variable within a company or person.
e.g.- I have heard that most IT people are very conservative. If they have a choice between a Linux or Apple product that is superior and a Microsoft based product that is marginal, then the power of Lemmings prevents the patient or doctor from using the more effective medicine/vitamin. In one of the previous conversations, someone mentioned that no one would get fired for recommending Oracle or MS products. In the same breadth- no one would get fired for recommending Peoplesoft or SAP. However, if someone recommended Ephiphany, then the power of the Lemmings might be marshalled.
I think my point might be the addressing the pain or health is compromised by the culture someone is operating in.
A second item to consider in addressing the pain or health are the "rings of interaction" with other related and different activities. Somewhat along the lines of a Chaos Theory, that if you use a particular remedy, that remedy interacts with others in the same manner as a rock dropped in a pond creates rings that touch other items.
Regards,
Jim Masen
> Priyanka Sethi wrote:
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>Hi Andrew
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>I have read through the string of conversations here and I find your views very true and realistic.
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>I am into selling/marketing a Web based sales, marketing and CRM solution and this got me thinking - if I am providing a pain-killer or the vitamin..
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>But in this case I think there is an overlapping. Technology, is used as a painkiller these days.. often trying to enforce a rule or system, with out the correct infrastructure (Mindset of the people).
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>However - the real value/benefits of technology and solutions like the one I introduce to the market - lies in the fact that people recognise their pain - dont just go for a pain killer - but go for a healthy life. Its a huge change in the mindset - because you want a vitamin and you want to get rid of the pain for ever and not temporarily.
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>Great ideas.... it has got me thinking further...
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>Thanks
>Priyanka Private Reply to Jim Masen | | |
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