Chen Sun | | It took me sometime to remember one of the better referral technique I had heard. This came from an advertising specialist.
He suggested using a customer satisfaction survey form. These, as you know, have all sorts of questions pertaining to customer satisfaction, but it also manages to get the customer to slow down a bit, reflect, and write down something. The questionaire's strategy was to subtly lead to the question "can you think of any companies you know who might also similarly benefit (or has similar problems)".
I can't remember all the details; perhaps another ryze member can fill in here?
Chen Sun
WebAndNet.com
a Web Inventions eNterprise, WINning Solutions! TM
High-profit dealers' products for web designers, marketing strategists, and sales coaches.
> Ronni Rhodes wrote:
>
>
>> Michael Lemm wrote:
>>How do you get your referals?
>
>We ask for them, Michael. Whenever a client lets us know they're
happy with the results of our services (which is
often), we then ask them if they know of other businesses
that can use the same high level of service.
>If they do, which also happens frequently, we ask for a contact
name OR a "personal" introduction from the existing
client. This results in additional business about
30% of the time!
>When we do gain additonal business, we offer the referring client
a complimentary audio or video stream for their site.
>This has worked extremely well for us. Now, most of our business
comes from referraks from satisfied clients.
>Warm regards,
>Ronni Rhodes
>http://www.wbcimaging.com
>Rich Media - Effective AND Affordable Private Reply to Chen Sun |
