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Reading list recommendations

Mar 30, 2005 6:31 am

re: Reading list recommendations

Arun N. Nair

Of the many marketing books I have come across recently, few can put it down in words that even an amateur can incoporate and put to effective implementation.
Kotler's Marketing Insights A-Z is one of them. This is a book that anybody can use, starting from an amateur to a professional who could use it as a refresher. As usual, Kotler encapsulates his marketing know-how through this book.

Highly recommended

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