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Mar 27, 2005 11:32 pm |
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re: How do you manage gatekeepers |
Douglas Karr
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We've been successful in participating in regional chamber groups and associations. Gatekeepers rarely attend, though the decision-makers due. It's sort of a 'reverse psychology' in that the decision-makers either make contact with us or have their gatekeepers make contact.
The other means has been utilizing data resources such as DNB or InfoUSA to gain contact information by title or office. Some of this data is pretty rough - but we've done some telephone and mail campaigns that have produced some great results.
DougPrivate Reply to Douglas Karr (new win) |
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