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Mar 10, 2005 5:40 pm |
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Recovering from a BOMBED demo |
James F.
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I work for an enterprise software company. We've been engaged in a long sales cycle with the typical milestones (requirement gathering/shaping, RFP, response, etc.) We had a major demo for a large group of decision makers. It's was the first and only demo some important folks will see. Bottom line is we bombed our demo. We didn't show our strengths, didn't engage the crowd, pretty much stunk up the place.
How do we recover? It's unlikely that we'll get such a large and important audience together again. We are planning on offering smaller, more targeted demos in the hope that we can address some of the concerns in a focused fashion, but what else can we do? How do we spin this? How do we recover? Granted, the entire deal doesn't hinge on one demo, but it was an important event and we flopped. Private Reply to James F. (new win) |
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