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| Feb 12, 2005 10:06 am |
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re: re: re: re: Marketing Seminars |
Mariam Ispahani
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Hallo... wise words and good questions! Target market research is very important and that is why I like business plans.
cheerio,
-m-
> Dr. Muruga M wrote:
> I think to be more effective you got to use all your channels i.e. snail mail, email, telephone calls and most of all word of mouth.
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>If you are only looking at mail and expecting a close the numbers game can be quite dissapointing. I am surprised at the suggestion of just appplying numbers as in X 20 and sending of mail - I suppose it was responding to your specific question. In my experience it has never been so easy ..I wish it was as tho'.
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>There are other important considerations like the objective of your mail. Is it to generate interest for a follow-up telephone conversationf for a close or stright close a sale.
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>Are you selling benefits or features ? And it was mentioned, "what's in it for me?"
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>Have you emotionalized your information ?
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>There are many more considerations and I wonder if in actual practice one can cover everything !! But I have tried and it has not been easy - not to discourage you but in my opinion it is a journey by itself and you will discover what works for you and it is something very very unique to you, your strengths and your product.
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>But most of all I think the response will depend on how much your services is needed and the affordability of the relevant market segment you are targetting.
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>Regards
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>Dr. MurugaPrivate Reply to Mariam Ispahani (new win) |
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