John Nelson, The Sales Expert
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Nancy,
You wrote: How many mailer/invites do I need to send to get 50 attendees? There are a couple of factors that will determine if you need to send an incredible amount of mailers or a god-awful lot of mailers to get 50 attendees.
1. Who is your target market? If it is CEO's and Presidents you will need to send hundreds of thousands if you are only depending on the invite. If it is Joe Q. Average consumer, it will be much less.
2. What is your follow up campaign? More mailers? Phone Calls? How effective are the phone skills of the person following up. In my world I will send 100 invites to a talk I give and follow up with 50 phone calls and generally have 25-30 attendees. Most of the time I wont bother with even sending an invitation and just do the phone work.
The bottom line is if you are depending on the mailing to do the work by itself you will be looking at huge numbers of mailers.
Happy selling!
John Nelson
> Nancy Wintner wrote:
> Does anyone have any experience in marketing seminars? Do you know how many people to contact via mail if you want 50 seminar participants to attend? I know there are lots of variables here including the quality of the marketing materials. However, I wonder if anyone has any thoughts?
>
>Thanks.
>
>Nancy Wintner
>GWN Consultants
>Pittsburgh
>
> Private Reply to John Nelson, The Sales Expert (new win) |
