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Marketing, Channels/Partnership & Sales Execs

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How would you define Marketing?

Dec 19, 2004 8:50 pm

re: How would you define Marketing?

Travis Hughes Interactive

> Leslie Wolff wrote:
> One of the best descriptions I've ever read was in a book published in the late 60's by Theodore Levitt, the Marketing Guru of the Harvard Business School. It described Marketing as
>
>"All the exhilarating big things and all the troublesome little things that must be done in every nook and cranny of the entire corporate organization in order to achieve the purpose of attracting and holding a customer."
>
>It's been a major stone in the solid foundations I've built for clients over the last 4 decades.
>
>What's your idea of Marketing?

"Creating, Mananging and Regulating demand".

So often marketers forget that regulating (and in effect creating scarcity) is just as effective if not more effective than generating demand the 'old fashioned' way.

Think to exclusive clubs, the old "Member's Only Jackets", limited edition beanie babies, etc.

- Travis

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