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How would you define Marketing?Views: 513
Dec 18, 2004 3:19 pm How would you define Marketing?

Leslie Wolff 		One of the best descriptions I've ever read was in a book published in the late 60's by Theodore Levitt, the Marketing Guru of the Harvard Business School. It described Marketing as

"All the exhilarating big things and all the troublesome little things that must be done in every nook and cranny of the entire corporate organization in order to achieve the purpose of attracting and holding a customer."

It's been a major stone in the solid foundations I've built for clients over the last 4 decades.

What's your idea of Marketing?

Have a great holiday.

Les Wolff

Private Reply to Leslie Wolff (new win)





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