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Advertising Specifics in Ad Mad World

Dec 17, 2004 3:45 am

Advertising Specifics in Ad Mad World

Zain Alvi

With todays scenario where every corner and every space is duluted with messages of products to create brand names.......this has resulted in lower brand recall.

Customers buying X product do mix it up with Y due to percerption issues.

How does on create a new brand in the most cost effective manner....? is a difficult question.

Zain

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