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| Dec 16, 2004 10:21 pm |
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re: Adword Marketing |
Jeff Klingberg
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Mike,
The cost per click is dependent on two basic things. One, how badly the Keyword is wanted by you and your competition. Two, how far up the sponsorship roll you want to be. The first position is more expensive then say the 10th spot.
You are not charged until someone clicks on your link and is taken to your website. So you do have the advantage of getting some exposure just by having your "Keyword ad" come up. While Keywords can get to be quite expensive, you can control how much you want to spent each month.
For example, if the Keyword costs $0.50 per click and you don't want to spend over $200 per month that will get you 400 clickthroughs to your site.
In order for Keyword Advertising to be effective you must monitor your website metrics almost daily to find out what keywords and/or phrases people are using to find your site. Also, monitor what search engines are being used to search for your site.
Once you have this information you can select between Yahoo and Google or another source for this. In addition, you must have your website optimized to take advantage of this marketing tool.
I hope this helps.
Regards,
Jeff Klingberg
President/CEO
Konstanz Kommunikations, Inc.Private Reply to Jeff Klingberg (new win) |
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