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| Apr 06, 2007 3:10 am |
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re: re: Are you "spinning" or not? |
Denise Michaels
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Hi Adam:
Yes, you're right. What I find is the excuse (or reason) I hear for this is - "I just have all these great ideas and I find it so hard to narrow them all down." Hogwash! Doing just that is what being a business owner is all about. Making the choices - and living with them.
I do a marketing teleclass and one of the lessons is my 4-step formula for creating a USP. It took me a long time (about two years) to develop something so awesome and so simple - and very fast. I've had people tell me they spent months trying to figure out how to come up with a USP and in 30 minutes - bingo! - they have it. Anyway, I digress. Once they come up with their USP I ask them to email it to me. Never fails some people send me 2, 3 or 4 of 'em. Sheesh, you gotta test - but then finally make a decision, right?
I suggest if people have a lot of ideas that they use their creativity and their ideas to go vertical. That is go deeper into developing and implementing marketing ideas, operational systems (ala Michael Gerber), developing your brand - extending into different (but related) products and services - for the same same niche customers - and on and on. But having several totally unrelated businesses with different niche markets doesn't make a whole lot of sense, IMHO.
all the best,
Denise Michaels
Author, "Testosterone-Free Marketing"
Visit me online at http://www.MentoringwithDenise.com
Private Reply to Denise Michaels (new win) |
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