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| Mar 29, 2007 9:17 pm |
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Appreciation Wins Over Self-Promotion Every Time |
Adam Herbel
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Think about that phrase…appreciation wins over self-promotion every time. What does it mean?
Ever since I could remember, marketing experts have talked about making sure that your brand or name is in front of your prospects and clients as much as you can possibly afford. Put your brand on notepads to hand out. Put your entire business card contents on your email or signature. Put your brand name on your packing tape that you use to seal your shipments.
While these methods will get your brand name out there, will it encourage people to buy your product or service? Will it encourage them to tell their friends about you?
Probably not.
Unless your customers like you and know that you truly appreciate their business and time, all your branding efforts will be in vain. Referrals will not flow and you will wonder why.
Try this experiment for 30 days and see what happens. Send at least one thank you card per day to a client of yours. Genuinely thank them for considering you and your product worthy. Tell them how much you appreciate their business and then just end it. Sign it with your name and phone number only. Don’t include your email address. Don’t put your website in it. Don’t put your logo on the envelope or on the card anywhere.
And this is the key. Don’t expect anything from it in return.
“What is this guy talking about?” you may ask. If you really appreciate their business, you will leave it at that.
People that know you appreciate them will automatically talk about you and your business. It’s that simple.
Thank you for reading this post. I hope your Thursday afternoon is sunny and mild.
Best wishes,
Adam
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