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| Dec 21, 2005 3:01 pm |
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re: re: re: Looking for advice. |
Lydia Sugarman
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Those are great suggestions. Thanks for the links. I'll be checking them out during Christmas week.
Just came across another great tip this morning in Marcia Yudkin's newsletter.
Whenever you send out feelers to potential clients, include an offer. That includes engagements or products $10,000 and up. Everyone, including C-level people, like being courted and receiving something of value. Asking for a meeting to tell them about what you're selling automatically creates resistance. But, if you did something like the international marketing consultant who did this -
"At your convenience during January,
I'll present a complimentary, private one-hour executive
briefing on current market conditions in a European country
of your choosing."
you are more likely to get the meeting, establish your credibility, and make the sale. It's kind of like what we tell recent college grads who are job hunting...ask for a meeting to get advice. Except it's you who's offering the insight.
Great thread.
Lydia Private Reply to Lydia Sugarman (new win) |
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