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| Dec 20, 2005 9:12 pm |
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re: re: Looking for advice. |
Tom "Bald Dog" Varjan
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Jeffrey,
I’ve worked with several SEO firms and I do my best to steer clear of traditional “peddler” type activities. People hate being bugged on the phone.
Also, the big problem is credibility: “If with all the SEO smarts in your company you still have to do traditional chasing-hunting-hounding-pounding type prospecting grunt work, what can I the client expect. Pay you a truckload of money and hire a legion of tele-peddlers?”
Also, I think the website’s landing page is structured incorrectly. Clients don’t care about YOUR solution until and unless you remind them of TEHIR problems…
And their problem is NOT the lack of SEO ranking. No.
It is...
Dwindling sales
Lack of qualified leads
Too long sales cycles
High cost of acquiring new business
Low reputation
Limited sales territory
Etc.
Here is a sort of template I use when I write web copy: http://di-squad.com/toolshed/ten-sales-influencing-website-home-page-elements.html It may help a bit.
You can follow a similar outline at http://www.galaxyinteractive.net/content_development.html or http://legendaryvalue.com/
They SEO and management consulting respectively, but they come across differently from the majority of the messages in the same industry.
Also, look at your competitors’ sites. Yours looks almost identical. There is no differentiation. Your firm blends into the crowd, so you make prospects' selection work extra hard.
And since the key is to get better clients not merely more clients, you may have to aim higher, and in my experience direct mail is a good way reaching top dogs in bigger companies without being bumped off by a gatekeeper. In most companies the gatekeepers don’t even let you talk to the economic buyer.
Thoughts
Cheers
Tom
http://www.di-squad.com Private Reply to Tom "Bald Dog" Varjan (new win) |
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