|
|  |
|
|
|
| |
| Nov 27, 2005 6:47 pm |
|
re: re: re: A Challenge: Ideas for market ing individual action to better society |
Leslie Wolff
| |
Lydia -
Like others who sent me messages for reasons unknown to me it took 26 days to reach me, but is appreciated.
You are right that the role of corporate social responsibility is becoming more and more prominent in the marketing mix. but its execution still leaves a lot to be desired. But it is headed in the right direction.
Unfortunately most business operate under the "Fire Syndrome" where they spend all their time puuting out day-to-day fires or lighting them under someone. Thus they are reactive, not proactive. Add to this the fact in most industries the brand or marketing manager is rarely in that position for more than 18 months, thus the chance you'll have an "altrusitic marketing" effort established is slim without the strong support of senior management.
Yes, civility, good manners. courtesy are a difficult sell, but the public's desire for them is huge thus the opportunity exists with the right execution.
Les (Don Quixote) Wolff (midnightexec@aol.com)Private Reply to Leslie Wolff (new win) |
|
| |
|
