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| Nov 27, 2005 6:31 pm |
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re: re: A Challenge: Ideas for market ing individual action to better society |
Leslie Wolff
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Jessan -
Thank you for your note. For reasons only Ryze administration knows it took 3 weeks for your message and that of others to reach me.
I agree with you that there is nothing wrong with being altruistic, in fact it is a great way to grow a business.You only have to look at the field of mass communication which has become increasingly cluttered with few advertisements being capable of standing out from the crowd. Being a "Community Concerned Corporate Citizen" can lead to innovative "outside-the-box-thinking" that will not only positively impact the community environment, but the corporate bottom line as well. BUT this requires the commitment and focus of senior management, not middle managers, in order to get established.
Many may think this can not be accomplished. They are wrong. If mass communication can set fashion trends, influence language, health and more it can also impact one's perspective of life around them. Education and information can be communicated in many creative ways. How strong would be the sales increase in the publishing world (including newspapers) if they promoted literacy and aided in eliminating illiteracy. "Libraries..The Amusement Park of the Mind (tm)" promotes effectively a subject that greatly needs public support. But nothing beats this one which is found in the writings of every religion in the world. "Treat others as you want to be treated" and you'll find it a personal treat!
Les (Don Quixote) Wolff (midnighexec@aol.com) Private Reply to Leslie Wolff (new win) |
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