|
|  |
|
|
|
| |
| Nov 27, 2005 5:14 pm |
|
re: Marketing list services/brokers |
Jeff Klingberg
| |
Dan,
Yes there are thousands of list brokers around. The best location to find the appropriate broker and list is by going to www.directmag.com/resourcecenter/listfinder/ and search by your criteria.
Before you do that you must sit down and think through who your target audience is for what you want to accomplish. Define that target audience. Age, Title, Company Size (employees & sales), Location, Industry, Etc. etc. Than you can really find the list you are looking for.
One thing you must keep in mind is each list has a minimum order size, either by dollar or by quantity. The typical minimum quantity is 5,000 names. So if you search criteria brings up much less than 5000 you are still going to have to pay the 5000 name price. So your cost per name will go up. Additionally, most lists are a one time use. If you want multiple uses you are going to pay more.
Two resources you might want to check out are: www.zapdata.com and the Ohio Service & Manufacturer's Directories.
One thing to ask any list broker is how often is the list updated and cleansed. Part of the issue with Service & Manufacturer Directories is they are relying on the company to self-update or cleanse the data provided which rarely happens. So ultimately you may have to get data from several sources and do a merge purge and you will still find names that are out of date.
The best way is to build your own list over time, and then keep it up to date.
I hope this helps,
Regards,
Jeff KlingbergPrivate Reply to Jeff Klingberg (new win) |
|
| |
|
