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| Nov 01, 2005 6:27 pm |
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re: re: A Challenge: Ideas for market ing individual action to better society |
Lydia Sugarman
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There's an entire special advertising supplement in today's (11/1) NYT about CSR ( Corporate Social Responsbility) which is gaining a bigger role in companies of all sizes. It encompasses many aspects of how a company operates, does business, makes and spends its money. It is a defining measure of success for many companies. Some, such as Nike, have a vice-president of corporate responsibility.
A related segment on The Today Show this morning was about teenage girls organizing a "girl-cott" of Abercrombie & Fitch to stop selling sexist, divisive t-shirts.
And, then there's Walmart's War Room where they've actually gathered high-powered veterans of presidential campaigns to help burnish their tarnished image.
Interesting, huh? Convergence of thoughts. We used to tell each other not to think about a great idea too much lest others pick up on it floating out there in the ether and steal it for their own.
I think you can look back at what happened in the 70's, how environmental issues influenced the way people spent their money and anticipate that happening again, but to a greater extent.
Unfortunately, I don't think it's going to be that easy to sell civility, courtesy, and old-fashioned good manners to the general public will be achievable. Read "Bowling Alone" to get insight into this.
Lydia SugarmanPrivate Reply to Lydia Sugarman (new win) |
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