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A Challenge: Ideas for market ing individual action to better societyViews: 245
Oct 30, 2005 12:03 am A Challenge: Ideas for market ing individual action to better society

Leslie Wolff 		In a world increasingly filled with strategies to market hate. that promote and provoke violence here's a challenge. Tell us your thinking on how business can counter these efforts in ways that will enhance their bottom line. Call it altrusitic marketing.

If you find that too difficult a topic to take on try these:
- Improving civility
- Selling the importance of literacy
- Supporting freedom of expression

Don't limit this to a strong copyline, but a framework of steps that can be taken witih a company and through theircustomer base to intiate positive change.

Any takers?

Les Wolff

Private Reply to Leslie Wolff (new win)





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