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| Oct 06, 2005 12:21 am |
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re: Looking for advice. |
| JohnandLaura
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Hi Jeffery, I'm not sure of the statistical data you've used to make the claim that a lot of business owners don't know about SEO services. In the local market here in Phoenix I've asked a few hundred members at Chamber of Commerce meetings, and about 1 in 250 or so are unfamiliar with the services. In any case the cheif of complaints about your business niche is the total lack of increased sales as a result of the expense of the service. Many business owners describe something similar to:
We got really caught up in the hype for Search Engine placement, Google page rank, and link popularity. We put hours and weeks and months of work into the website(s) and thousands of dollars. Later, as we came to our senses, we realized that we had forgotten that Search Engines don't buy the products, customers do. Our sales per customer ratio was dropping with every SEO improvement. Sure enough we had great page rank and Google placement but our website and pages lacked good saleabilty.
I've made some pretty good money helping companies get more sales from their websites and designing marketing strategies for future sales growth. Many of my best customers were badly damaged by SEO gurus. Also, in 20 some years of working with CEO's and business owners I can not recall one conversation about their fantastic telephone solicitation service experience they had received. In the few mentionings of telephone solicitations there were many words used that the Pastor of the local church would disaprove of, but nothing positive. Private Reply to JohnandLaura (new win) |
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