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| Oct 05, 2005 4:18 am |
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re: Looking for advice. |
Thomas Holford
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Jeffrey:
Several months ago, I attended presentation to potential investors by one of your competitors.
I left the presentation muttering to my self the woeful lament of more than a few internet-age roadkill:
"There was a lot of stuff they never told us in business school about marketing on the internet".
My point is that there is an awful lot going in the world of marketing communication via internet search engines that most people simply don't get. There is a screaming need for basic education.
My suggestion is that instead of doing tele-marketing or one-on-one direct selling, you organize classes or seminars on the topic of "Harnessing the Power of Internet Search Engine Marketing for Your Business". You might even do this through a University Extension or a community college.
First, you need to educate businesses on the whole process of search engine keywords, charge per click, etc.
Once, you create a savvy audience on the use of search engines for marketing communication, THEN you can sell them on the need for Search Engine Optimization. You'll have a captive market, eating out of your hand.
My two cents worth.
Regards,
Tom HolfordPrivate Reply to Thomas Holford (new win) |
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