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| Jul 23, 2005 3:50 pm |
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re: re: re: REDEFINE marketing! |
Edward Chenard
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Very interesting topic. I’m in New York right now and have spoken to many companies about their marketing while in town. The definition is all over the place. Some see it as a very ad focused approach, just make an ad, get the customer. Others see it as a sales approach, make enough cold calls with the right pitch. Still others feel if you combine direct marketing approaches of direct mail and telemarketing, then that is marketing. To me, these approaches are parts of marketing.
I like to define marketing as a process and strategy where a promise is created, expectations are delivered and profits are made. I don’t like to limit marketing as I have found when it is at all touch points, ROI is great improved. Various industries I have talked to all look at different ways to achieve this, some even considered client satisfaction to not be a part of marketing at all which blew me away as I feel it is a core piece.
Edward
Private Reply to Edward Chenard (new win) |
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