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| Jul 22, 2005 2:43 am |
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re: re: re: Marketing Seminars: LESLIE WOLFF |
John Anghelache
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Here's one way to get a really good response:
1. find a niche market that reads a specific
publication or belongs to a certain club.
2. contact the publisher or director of the
club and present your material to them.
3. sell them on the idea that what you offer is
good for their "audience".
4. ask them to endorse your seminar and materials
to the list they have.
5. you mail out letters to the list with an
endorsed cover letter.
I bet you'll get a fairly high percentage of response.
But, if you stop there, you will cost yourself money.
After you send the first mailer... then... send a
second and third mailer to the people who have not
responded yet. Sweeten your offer in each of the next
subsequent letters.
If you get say 2% response on the first mailing, you'll
get another 1% or 2% on the second mailing. And yet
another several percent on the third.
The sequence is what makes this work.
John Anghelache Private Reply to John Anghelache (new win) |
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