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Jul 22, 2005 2:35 am |
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re: re: re: Reading list recommendations |
John Anghelache
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The "Father of Direct Response Marketing" wrote a book entitled "Scientific Advertising". It's in the public domain now and marketing guru Jay Abraham attributes at least one million dollars in earnings for himeself due to reading it. And, by the way, Jay charges $5,000 PER HOUR! And gets it. This was certainly the most no-nonsense book on direct marketing I've ever read. Even though it was written in the late 1920's much of it is still applicable.
John Anghelache Private Reply to John Anghelache (new win) |
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