Marketing is everything you do in your organization that affects your credibility: inside and outside. it has very little to do with corporate colors and logos and alot to do with leadership, credibility and alignment.

The definition of "Marketing" as most people understand it is no longer relevant - it is limited and largely focused on corporate machinations to control thier image through a veil of secrecy, manipulation and corporate BS.

In an saturated marketplace, credibility - is all that matters. This stems from a business consistently delivering on its promise, in turn this is only possible when a business has a deep internal credibility among its employees, involving trust, leadership and meaningful work.

Most companies are not like this at all.Leaving huge swathes of opportunity to those org's that can be bothered to transform thier businesses properly.

James Nash Blog: www.onevoice.biz

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