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The Big Idea

May 10, 2005 6:27 am

re: The Big Idea

Leslie Wolff

Case - Thanks for yor comments.

What fascinates me is that on the outside firms cry for a "BiG IDEA", one that will set them apart from their competition, stimulate their employees and distribution channels, impact heir profits greatly enhance their market share, but beyond their talk they don't "walk the walk."

It is said that the only person who likes change is a wet baby, The bigger the company the more apt they are to stifle creativity, big thinking and outside the box approaches if change of the way they do business is required,. Why do they do that? Is it simply a lack of entrepreneurial leadership at the senior level?

Les

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