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The Big Idea

May 09, 2005 3:48 pm

re: The Big Idea

Matthew Owens

Companies have all ways been in love with the concept of a big idea. However, few if any have the ability to determine whether the idea itself is appropriate for the company or not. This is where an outside relationship most often truly bears fruit. Of course that is dependent on the relationship. Using external thinking is key to determining whether you really have a big idea or just an idea that sounds big.

Beware of corporate officers that always have one. They seldom do.....

They lack systems of evaluation because they are to close to the problem to see the big picture. Also they do not need to conduct this type of evaluation on a day-to-day basis and therefore have not instilled a process to deal with it into their corporate culture. With that said the very best companies do have systems in place and use them regularly in their evolutionary process.

Private Reply to Matthew Owens (new win)

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