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Marketing, Channels/Partnership & Sales Execs

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How would you define Marketing?

May 05, 2005 2:58 am

re: re: How would you define Marketing?

Leslie Wolff

Brian - I believe you are right in a broad sense, but what separates the great marketers from the crowd are the processes and procedure they utilize to:
- Determine what opportunities exist.
- Select which ones to to pursue.
- Define how best to maximize those opportunities.
- Convince mgmt and others to accept change.
- Establish a risk oriented environment.
- Take the actions necessry to launch these efforts in a way that catches their competition off guard.
- Create a measurement/evaluation system to determine the ROI.

Les

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