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Marketing tips from my notes- Tip 1&2

May 04, 2005 3:57 am

re: Marketing tips from my notes- Tip 3&4. response for tip #2

Lamar Morgan 954-603-7901

Priya,

I disagree with tip Number #4. Honesty and integrity is important in business and in life. Your credibility as a business depends upon it. If the savings is 20%, why state it as less - at a fraction? Do you think using a fraction - which is not totally accuracte - is somehow more credible?

Please do not misunderstand. I am all over being "clever" when it comes to promotions. However, dishonesty in a promotion - no matter how cleverly presented - is simply not acceptable to me.

Lamar Morgan

Private Reply to Lamar Morgan 954-603-7901 (new win)

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