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Marketing, Channels/Partnership & Sales Execs

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Role of price promotions in B2B marketing/sales

May 03, 2005 10:08 pm

re: re: Role of price promotions in B2B marketing/sales

Murray Farrell

HI Guys,
I agree about the problem of price discounting. In my industry, (electrical safety testing), there are too many people working on price and some have discounted their rate to half of mine. There are also many charging 30 to 50% more than me. I do have dificulty getting extra work. I tell people that I provide workplace safety, not just the tags that imply safety. It is fortunate that I have a good client who provides me with enough work to keep me happy, but there are far too many turkeys scratching around in the dirt stirring up a lot of dust focussed on price. They need to focus on safety, quality and reducing client exposure to risk. All I see these discounters doing is taking on the risk of their clients instead of reducing the risk to the client and themselves.

Hope this helps
Murray

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