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| May 03, 2005 2:29 pm |
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Marketing tips from my notes- Tip 3&4. response for tip #2 |
Priya Krishnan
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Lamar,
The tip # 2 applies to every business:
Tip 2
Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.
Simply because there is always room for better service, customize support and additional need on the part of client. you don't always have to have completely new product or service. But stagnation with your offeringis not good. May be someone else can explain it a little better.
Here is the next set of tipes:
Tip 3
Avoid making any claim that sounds exaggerated ...even if it is true.
A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level.
Tip 4
Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent" ...even if 20 percent is the accurate number.
(do not mean to deceive anyone but slight changes in presentation do work better)
Thanks
Priya
www.cartoon-shirt.com
customized shirts for mothers
Private Reply to Priya Krishnan (new win) |
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