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Marketing, Channels/Partnership & Sales Execs

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Role of price promotions in B2B marketing/sales

May 03, 2005 6:06 am

re: Role of price promotions in B2B marketing/sales

George Huang

Hi Srinivas,

For my experiences in sales strategy, you can use price promotion as a "tool" to bring attention of customers. However, you have better to offer a "package" with your price promotion item. Otherwise, it is easy to pull down your company or product image to "cheap".

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