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May 01, 2005 7:28 pm |
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re: re: How would you define Marketing? |
Douglas Karr
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I agree - there is a HUGE disconnect between people's understanding of Advertising and Marketing. My explanation is this:
Advertising is an event, Marketing is a process.
Advertising is going fishing. Marketing is choosing the bait, the day, the boat, checking the weather, the right rod, etc. AND after you're done, figuring out what worked and what didn't work so you can catch more fish the next day!
I've seen some similar explanations with CRM that have parallels... CRM is a journey, not a destination. I think Marketing is synonymous (and, or course, encompasses Customer Relationship Management).
Doug http://dbmarketing-network.ryze.com/Private Reply to Douglas Karr (new win) |
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