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Role of price promotions in B2B marketing/sales

Apr 29, 2005 10:09 pm

re: Role of price promotions in B2B marketing/sales

Chris Young

Price Promotion is the start of a deadly downward spiral.

Remember that besides your pant's price is the easiest thing to drop.

There are far too many instances of companies (ie. Walmart)who have forced suppliers to cut prices so far that they have jeopardized their very existance.

Price competition brings out the "next dumbest" person who lowers the bar for all.

Generally, clients want a supplier who provides a fair service at a fair price.

There was a story in the news recently about a manufacturer in China who took over production of a U.S product line and could not deliver the product cheap enough for Walmart.

Time to fire the client. Never be afraid to walk away from unprofitable work as it will kill you in the long run.

Private Reply to Chris Young (new win)

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