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Apr 22, 2005 2:18 pm |
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re: How do you manage gatekeepers |
Ira Stoller
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Yes, we should always respect gatekeepers as professionals. They have a job to do, same as the rest of us. If we help them do their job, they can help us do ours. For instance, we call on suspects to determine if they are prospects. The gatekeeper knows her employer's business and her bosses role in that business. If we briefly and politely explain our reasons for calling and what we hope to accomplish for the company, the gatekeeper can usually help us to properly direct our efforts. Often the gatekeeper will tell us why his or her company is not a good prospect for our goods and services. Don't ignore this and don't try to get into a verbal fencing match. Listen real hard and you might save yourself an awful lot of pointless work. A sincere "no" can be a very valuable answer. Private Reply to Ira Stoller (new win) |
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