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How would you define Marketing?

Apr 07, 2005 1:55 pm

re: re: re: How would you define Marketing?

steve chichester

I say marketing is presenting and promoting an idea (want to go to the movies?); good marketing is presenting and promoting an idea in a way that is expected to produce specific measurable predetermined results; (want to go to the movies? We can get pop corn and cuddle and who knows what after?)

One marketing approach effective company's use is marketing them selves to their employees to maintain or improve company image, morale, cooperation, productivity. The same attitude is often used in marketing to its prospects and potential buyers.

Steve Chichester
organizational development
empowering pro*active people

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